PORTLAND, Ore. (December 15, 2000) – Brand Fidelity, which
services the needs of marketers, entrepreneurs and small business owners trying
to navigate the murky waters of name creation and protection, today announced
enhancements to its web-based branding service located at www.brandfidelity.com. Version 2.0 of the company’s website
provides clients faster and easier navigation.
In addition, Brand Fidelity is offering a new service through a partnerships with TeleDomains, which
establishes personalized toll-free telephone numbers.
Brand Fidelity helps companies of all sizes streamline the commercial
naming process by guiding them through the entire process of creating,
acquiring, protecting and building a strong brand name. Marketing professionals and entrepreneurs
can, at their convenience, utilize Brand Fidelity resources such as brainstorming
tools, project planning and development aids, unified trademark and domain name
availability searches, electronic filing capability with the U.S. Patent and
Trademark Office, brand portfolio management, and more. Many of Brand Fidelity’s services are free
to registered users; others carry fees ranging from $18 - $500.
“Developing company and product names can be a convoluted
and expensive task – lack of trademark and domain name availability eliminate
many options and consultant and legal fees can consume a marketing budget,”
said Brand Fidelity Co-Founder and CEO Mark Swinth. “Brand Fidelity greatly simplifies this process by guiding people
through naming projects one step at a time, and by helping them immediately
protect their chosen name with a trademark, domain and on-going monitoring
services. We believe Brand Fidelity offers the most comprehensive set of
brand naming resources available anywhere - on or offline.
In addition to providing customer convenience, personalized
toll-free telephone numbers can reinforce corporate messaging and increase
brand awareness. Brand Fidelity clients
now have the ability to request and reserve toll-free numbers that match their
chosen brand name through TeleDomains’ quick online process.
“We embrace Brand Fidelity’s vision for self-guided name
branding and are pleased to partner with the company to provide business owners
and marketers with additional creative branding tools,” said TeleDomains
President Bernard Sonnenschein. “A
memorable toll-free number is an important component of any marketing
program. Our creative team can develop
numbers to match virtually any business or personal name, and our easy online
sign-up process enables customers to quickly secure and activate the number.''
“A personalized toll-free number is an affordable way to
reinforce any brand name,” added Brand Fidelity Co-Founder and CEO Mark Swinth,
“and we can deliver number ideas in one-tenth of the time the typical telephone
company does. We’re pleased to be able
to offer this new value-added service to our customers.”
Other upgrades in version 2.0 include an enhanced trademark
and domain name portfolio tool, which enables users to add and track name
assets based on ownership, serial number and name. Plus they have streamlined navigation for easier access to
TeleDomains, a division of NetUpstarts Inc., is a New
York-based business offering a unique new patent- pending service that matches
a business' domain name, website address, company product or service mark with
a customized toll-free telephone number.
TeleDomains helps businesses reinforce their brand name while offering
customers free telephone access to their products and services from anywhere in
the United States.
About Brand Fidelity
delivers the world’s most comprehensive brand creation and asset management
tools. Brand Fidelity accomplishes this
by providing a comprehensive set of fast and easy-to-use online tools that
eliminate the complexity and risk often associated with do-it-yourself name
branding. The privately held company is
based in Portland, Ore. For more
information, visit www.brandfidelity.com.