Get Started!!! and Team Up to Help Customers Expand Their Brand On and Off Line

New alliance helps customers obtain customized

toll-free numbers when registering a domain name

New York, NY– August 24, 2000 –, Inc. (NASDAQ: RCOM), a leading Internet domain name registrar, and, one of the premier online providers of custom toll-free number services, today announced a marketing alliance that will allow businesses to obtain a branded toll-free number when they register a domain. As a result, customers can strengthen both their online and traditional marketing strategies and provide their own customers with free and easy access to products and services.

Through the soon to be launched service, will offer domain registrants the opportunity to set up a toll-free phone number to match their new domain through TeleDomains’ patent-pending toll-free number-generating system. For example, if a customer registers the domain, the service will assist the company by creating and establishing a toll-free telephone number of 1-877-Mybrand, and/or a toll-free fax number, 1-877-FaxMyBrand. Customers will pay a one-time fee of $95 for customized number creation services, if they choose to use reserve a number.

"Just as traditional businesses have realized they cannot ignore the power of the Internet, ebusinesses are realizing they need diverse methods for attracting and servicing their customers," said Richard Forman, President and CEO of "Businesses need both a domain name and a toll-free phone number and the TeleDomains service is a perfect addition to our suite of services because it provides our customers with a valuable branding and communications tool just as they’re looking to expand their business online."

"We’re excited about this partnership, because like, we help businesses differentiate themselves from their competition and we help their customers remember more easily where to find them. not only does all the processing and set-up work for you, but its creative team can develop an appropriate toll-free number that matches your business or personal name," said President, Bernard Sonnenschein.

The TeleDomains service will be offered to new customers as part of the registration process, and will be accessible to existing customers through the Manage My Account section of the Web site. Once a customer places an order for the service, will contact that customer by e-mail with a matching toll-free telephone number within three business days. If the number is acceptable, the customer can activate the number online and it will become operational within 5 business days.

About, Inc. ( provides domain name registration and other Internet services for individuals and businesses that wish to have a unique address and a branded identity on the Internet. also provides telcos, ISPs and other online businesses with the ability to offer, brand and manage their own unique version of the domain registration and Web site creation services.

The first registrar to compete in the domain registration market after the US government deregulated the industry in 1999, was ranked among the top 100 Web sites by PC magazine and listed as one of Fortune Magazine’s 25 Products to Watch in November 1999. The company was founded in 1994 and is based in New York City. For investor information, visit our Web site at

About, a division of NetUpstarts Inc., is a New York-based business offering a new unique patent pending service that matches a business’ domain name, web site address, company product or service mark with a customized toll-free number. With TeleDomains, businesses can get a domain name and associated low cost, customized, catchy toll free phone and/or fax numbers that match its domain name, web site address or company product or service mark. TeleDomains help businesses reinforce their brand name and recognition while offering their customers free and easy telephone access to their products and services from anywhere in the United States.

Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in's stock price, uncertainty of future revenue and profitability, uncertainty of regulation related to the domain registration business and the Internet generally, increasing competition in the domain name registration business, customer acceptance of new products and services offered by the company in addition to or as enhancements of its registration services and the rate of growth of the Internet and online commerce, and other factors detailed in our filings with the Securities and Exchange Commission, including our Quarterly Report on Form 10-Q for the period ended June 30, 2000.



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