A domain name brokerage tomorrow will launch a service that allows online
businesses to match their Internet addresses with toll-free telephone numbers.
Through its new TeleDomains
service, New York-based WhataDomain.com will set up toll-free numbers
online for emerging and established companies, executives said.
The customized telephone numbers will match businesses' Web site addresses,
products or service marks, said Bernard Sonnenschein, WhataDomain's president.
The service "helps new companies get a presence on the Web; it sets them up
and shows the world that that they're in business," he added.
Many Net companies have recently resorted to all sorts of tactics
to bring consumer attention to their Web sites.
One way to get noticed is by branding a company's domain name through a
toll-free number, Sonnenschein said.
The new program also will operate an affiliate network. Companies that join
the network will get a monthly commission if consumers who visit their
sites also click on TeleDomains banner ads and sign up for the toll-free
Sonnenschein said the company is in the middle of negotiations with several
potential partners but declined to discuss the deals.
WhataDomain creates and purchases domain names and then sells them to its