Domain name registrar Register.com,
(NASDAQ:RCOM) and TeleDomains.com, a B2B provider
custom toll-free numbers, Thursday announced a marketing alliance to
cross-sell the companies' services.
The deal allows customers of either company to obtain a branded,
toll-free number when they register a domain name.
For obvious reasons, domain names are one of the most highly prized
aspects of a company's online business. Recent name purchase deals
been valued in the millions, with their marketing and branding
conceivably worth much more.
TeleDomains.com and its parent, incubator NetUpstarts, are betting that as
emerging companies establish brand identities and offline customer
they will want to treat their telephone numbers similarly.
Accordingly, the service matches a business with corresponding
based on its name or products.
"We're excited about this partnership, because like Register.com, we
businesses differentiate themselves from their competition, and we help
their customers remember more easily where to find them," said
TeleDomains.com president Bernard Sonnenschein.
Customers using the yet-to-be-released service will pay a one-time
$95 for TeleDomains.com's customized number reservation services and
"Just as traditional businesses have realized they cannot ignore the
power of the Internet, e-businesses are realizing they need diverse
for attracting and servicing their customers," said Register.com
and chief executive officer Richard Forman.
"The TeleDomains.com service is a perfect addition to our suite of
services because it provides our customers with a valuable branding and
communications tool just as they're looking to expand their business